NEW FOR 2010 - SIMON COWELL

Simon Cowell is the straight talking record producer and music guru turned global TV star through his appearances on X Factor, Britain's Got Talent, American Idol and more. His superb new model can be found in the 'Rock Factory' at Louis Tussaud's Waxworks - join Simon on the sofa and judge your friends and family as they make up a band. Take away a unique souvenir photo of the day you came face to face with one of the World's biggest celebrities!